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Unit I
Introduction to sales promotion: Sales promotion-principles-types-consumer and trade promotions-objectives of SP-Typesof SP-sales promotion strategies and practices -cross promotions -surrogate selling-measuring the effectiveness of sales promotions Developing a sales promotion programmes, pre testing implementing, evaluating the results and making necessary modification. (10hours)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download International Sales Promotion and Brand Management (MIB 215) notes for IPU?
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Which semester is International Sales Promotion and Brand Management taught in for MBA-IB?
International Sales Promotion and Brand Management (MIB 215) is a semester 3 subject in the IPU MBA MBA (International Business) (MBA-IB) curriculum.
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