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The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Introduction of CRM:Definition-Concepts and Context of relationship Management-Evolutionof CRM Transactional VsRelationship Approach-CRM as a strategic marketing tool-CR Msignificanceto the stakeholders (10 hours)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download International Customer Relationship Management (MIB 217) notes for IPU?
This page has upcoming International Customer Relationship Management notes for IPU MBA MBA-IB semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for International Customer Relationship Management?
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Which semester is International Customer Relationship Management taught in for MBA-IB?
International Customer Relationship Management (MIB 217) is a semester 3 subject in the IPU MBA MBA (International Business) (MBA-IB) curriculum.
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