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Unit I
Meaning and scope ofretail marketing: different types of retail stores- trends in retail marketing-product retailing vs. service retailing-relationship marketing in retailing- retailing environmental issues in India; Information based marketing, E-Marketing Mix- Cost, Connectivity, Convenience, Customer, interface, Speed of delivery; Internet as an advertising media; Webretailing, Characteristics of web users, Roleoftheweb, store-based retailer, Process of website development, E Retailing reverses Marketing. (10 Hours)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download International Retail Management (MIB 219) notes for IPU?
This page has upcoming International Retail Management notes for IPU MBA MBA-IB semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for International Retail Management?
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Which semester is International Retail Management taught in for MBA-IB?
International Retail Management (MIB 219) is a semester 3 subject in the IPU MBA MBA (International Business) (MBA-IB) curriculum.
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