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Unit I
Introduction to Strategic Management: Definition of Strategic Management, Nature of Strategic Management, Dimensions of Strategic Management, Need for Strategic Management, Strategic Management-Process, Vision, Mission and Business Definition Models of Strategic Management: Mintzberg, Ansoff, Porter, Prahalad and Gary Hammel, McKinsey’s 7'S Framework: A Tool to Evaluate and Control an Organisation.(10 Hours)
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Which semester is Strategic Management taught in for MBA?
Strategic Management (MS 209) is a semester 3 subject in the IPU MBA Master of Business Administration (MBA) curriculum.
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