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Unit I
Introduction to Consumer Behavior: Scope and Relevance of Consumer Behaviour Studies; Approaches to studying Consumer Behaviour; Consumer Journey Map: Problem Recognition, Information Search, Alternative Evaluation-Decision Rules- and Purchase, Outlet Selection, Post Purchase Behavior and Customer Satisfaction; Types of Buying Behaviour, Role of Involvement; Models of Consumer Behavior; Understanding Online Consumer Behaviour. (10 Hours)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Consumer Behavior (MS 213) notes for IPU?
This page has upcoming Consumer Behavior notes for IPU MBA MBA semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Consumer Behavior?
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Which semester is Consumer Behavior taught in for MBA?
Consumer Behavior (MS 213) is a semester 3 subject in the IPU MBA Master of Business Administration (MBA) curriculum.
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