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The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Introduction: Marketing Analytics, Evolution and Scope of Analytics; Data for Marketing Analytics; Decision Models -Descriptive, Predictive and Prescriptive Models.
Problem Solvingand Decision making process (10 Hours)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Marketing Analytics for International Business (MIB 214) notes for IPU?
This page has upcoming Marketing Analytics for International Business notes for IPU MBA MBA-IB semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Marketing Analytics for International Business?
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Which semester is Marketing Analytics for International Business taught in for MBA-IB?
Marketing Analytics for International Business (MIB 214) is a semester 4 subject in the IPU MBA MBA (International Business) (MBA-IB) curriculum.
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