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Unit 1
Introduction of the Digital Marketing -Digital Marketing meaning scope and importance, Principles, Internet versus traditional marketing communication, Internet micro environment, Digital Marketing Channels, Creating initial digital marketing plan, Content management, Internal analysis: SWOT analysis, Target group analysis, Internet marketing strategy.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Digital Marketing for International Business (MIB 212) notes for IPU?
This page has upcoming Digital Marketing for International Business notes for IPU MBA MBA-IB semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Digital Marketing for International Business?
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Which semester is Digital Marketing for International Business taught in for MBA-IB?
Digital Marketing for International Business (MIB 212) is a semester 4 subject in the IPU MBA MBA (International Business) (MBA-IB) curriculum.
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