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Unit I
Sales management and modern Trends: personal selling objectives- sales related marketing policies- formulation of sales strategy. Analysis of Market Potential-Sales Potential-Sales Volume-Forecasting Sales-Different Techniques of Forecasting Sales- Sales Budgets-Time and Territory Management-Sales Quotas. Types of selling Alternative Sales Structures: Network Marketing-Mail orderselling-Elements of direct marketing-Teleshopping-Telemarketing-System selling-The selling process.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download International Sales and Distribution Management (MIB 210) notes for IPU?
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Which semester is International Sales and Distribution Management taught in for MBA-IB?
International Sales and Distribution Management (MIB 210) is a semester 4 subject in the IPU MBA MBA (International Business) (MBA-IB) curriculum.
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