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UNIT 1
(8Hours) Introduction to CRM-Conceptual Frameworkof CRM in Hospitality, Goalsof CRM,CRM Cycle and Customer Life Cycle, Advantagesof CR Min Hospitality Industry, Typesof CRM,Significance and Importanceof CR Min Modern Business Environment, Transition from Database Marketing to CRM Submittedby: Banarsidas Chandiwala Institute of Hotel Management&Catering Technology, New Delhi SURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, 2022 NEW DELHI Bachelor of Hotel Management & Catering Technology (BHMCT)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Hospitality Customer Relationship Management (BHCT 404) notes for IPU?
This page has upcoming Hospitality Customer Relationship Management notes for IPU BHMCT BHMCT semester 8, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Hospitality Customer Relationship Management?
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Which semester is Hospitality Customer Relationship Management taught in for BHMCT?
Hospitality Customer Relationship Management (BHCT 404) is a semester 8 subject in the IPU BHMCT Bachelor of Hotel Management & Catering Technology (BHMCT) curriculum.
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