Notes, papers, solutions, question banks, practical files and viva questions.
No files here yet.
The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Introduction to IMC
1. IMC: Definition, evolution and significance of IMC 2. Importance and Features of IMC, Marketing and Promotions Mix 3. Understanding consumer behavior in IMC: Target Audience, Segmentation, Positioning 4. IMC: Objectives, Planning and Models (Need Hierarchy Model with application of AIDA and DAGMAR)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Summer Training/ Field-Based Training/ Apprenticeship (BBA(B&I) 329) notes for IPU?
This page has upcoming Summer Training/ Field-Based Training/ Apprenticeship notes for IPU BBA BBA-B&I semester 5, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Summer Training/ Field-Based Training/ Apprenticeship?
PYQs for Summer Training/ Field-Based Training/ Apprenticeship (BBA(B&I) 329) are being added. Meanwhile, check the notes and other resources on this page, and join our channel to get notified.
Which semester is Summer Training/ Field-Based Training/ Apprenticeship taught in for BBA-B&I?
Summer Training/ Field-Based Training/ Apprenticeship (BBA(B&I) 329) is a semester 5 subject in the IPU BBA BBA (Banking and Insurance) (BBA-B&I) curriculum.
📚 New notes & PYQs — straight to your phone
Join our channel and get notified whenever we add material for your branch.