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The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Understanding Services, Service Consumers and Managing Services Quality: Difference between goods and services marketing; Challenges of Services Marketing; Role of internal and interactive marketing in services; Services Marketing Myopia, Expanded Services Marketing mix; Levels of service expectations; Factors influencing Consumers’ perception of service; Different types of Service Quality; Determinants of Service Quality; Gap Model of Service Quality; SERVQUAL instrument to measure service quality; Other instruments.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Services Marketing (BBA(B&I) 311) notes for IPU?
This page has upcoming Services Marketing notes for IPU BBA BBA-B&I semester 5, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Services Marketing?
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Which semester is Services Marketing taught in for BBA-B&I?
Services Marketing (BBA(B&I) 311) is a semester 5 subject in the IPU BBA BBA (Banking and Insurance) (BBA-B&I) curriculum.
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