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Unit 1
Introduction to Internet Marketing: Meaning, scope and importance of internet marketing, Application of internet marketing, Internet versus traditional marketing communication: the internet microenvironment; Business to Consumer and Business to Business Internet Marketing; E- Marketing Research; Internet marketing strategy.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Internet Marketing (MBA 214) notes for IPU?
This page has upcoming Internet Marketing notes for IPU MBA MBA-Weekend semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Internet Marketing?
PYQs for Internet Marketing (MBA 214) are being added. Meanwhile, check the notes and other resources on this page, and join our channel to get notified.
Which semester is Internet Marketing taught in for MBA-Weekend?
Internet Marketing (MBA 214) is a semester 4 subject in the IPU MBA MBA (Weekend) (MBA-Weekend) curriculum.
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