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Unit I
International Marketing: Meaning, Scope and Importance; International Marketing Orientation:
E.P.R.G. – Approach: An overview of the International Marketing Management Process; International Marketing Environment. International Market Segmentation and Positioning; Screening and Selection of Markets; International Market Entry Continuum & Modes: Exporting, licensing, Contract Manufacturing, Joint Venture, Setting-up of Wholly Owned Subsidiaries Aboard, Strategic Alliances.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download International Marketing (MBA 210) notes for IPU?
This page has upcoming International Marketing notes for IPU MBA MBA-Weekend semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is International Marketing taught in for MBA-Weekend?
International Marketing (MBA 210) is a semester 4 subject in the IPU MBA MBA (Weekend) (MBA-Weekend) curriculum.
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