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Unit I
Introduction to Consumer Behavior: Scope and Relevance of Consumer Behavior Studies; Approaches to studying Consumer Behaviour, Buying Decision Process- Problem Recognition; Information Search, Alternative Evaluation-Decision Rules- and Purchase, Outlet Selection, Post Purchase Behavior and Customer Satisfaction, Types of Buying Behaviour, Role of Involvement; Models of Consumer Behavior.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Consumer Behaviour (MBA 209) notes for IPU?
This page has upcoming Consumer Behaviour notes for IPU MBA MBA-Weekend semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Consumer Behaviour taught in for MBA-Weekend?
Consumer Behaviour (MBA 209) is a semester 3 subject in the IPU MBA MBA (Weekend) (MBA-Weekend) curriculum.
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