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Unit I
Introduction to Digital Marketing: Meaning, origin, scope and importance of digital marketing, Application of Digital marketing, Internet versus traditional marketing communication: the internet micro environment; Business to Consumer and Business to Business Internet Marketing; E-Marketing Research; Digital marketing strategy.(10 hours)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Digital & Social Media Marketing (MS 208) notes for IPU?
This page has upcoming Digital & Social Media Marketing notes for IPU MBA MBA semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Digital & Social Media Marketing?
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Which semester is Digital & Social Media Marketing taught in for MBA?
Digital & Social Media Marketing (MS 208) is a semester 4 subject in the IPU MBA Master of Business Administration (MBA) curriculum.
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