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Unit I
Role of Integrated Marketing Communication; Process of Marketing Communication; Definition and Scope of Advertising Management; Determination of Target Audience, Advertising and Consumer Behavior; Setting Advertising Objectives, DAGMAR;Determining Advertising Budgets; Advertising Strategy and Planning, Creative Strategy Development and Implementation. Digital Advertising. (10 Hours)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Advertising & Brand Management (MS 206) notes for IPU?
This page has upcoming Advertising & Brand Management notes for IPU MBA MBA semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Advertising & Brand Management taught in for MBA?
Advertising & Brand Management (MS 206) is a semester 4 subject in the IPU MBA Master of Business Administration (MBA) curriculum.
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