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Unit I
Introduction to financial services marketing: Introduction to Financial Services Sector and Financial Market Segmentation; Customer Expectations and Perceptions; Defining and Measuring Service Quality Services Marketing Environment, Classification of Services, Consumer Behavior and Attitudes-Typesof (Servequal and Servepref); GAPsModel; Defining and Measuring Customer Satisfaction.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Financial Service Marketing (MFA 225) notes for IPU?
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Which semester is Financial Service Marketing taught in for MBA-FA?
Financial Service Marketing (MFA 225) is a semester 3 subject in the IPU MBA MBA (Financial Analysis) (MBA-FA) curriculum.
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