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Unit I
Understanding the Basics: Introduction to web and social media-websites, webapps, mobile apps and social media; Usability-User experience, customer experience, customer sentiments, web marketing, conversion rates, ROI, Brand reputation; Web analytics 2.0 framework
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Social Media Analytics (MBA(A) 221) notes for IPU?
This page has upcoming Social Media Analytics notes for IPU MBA MBA-Analytics semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Social Media Analytics?
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Which semester is Social Media Analytics taught in for MBA-Analytics?
Social Media Analytics (MBA(A) 221) is a semester 3 subject in the IPU MBA MBA (Analytics) (MBA-Analytics) curriculum.
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