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The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Introduction to Consumer Behavior: Scope and Relevance of Consumer Behaviour Studies; Approaches to studying Consumer Behaviour; Consumer Journey Map: Problem Recognition, Information Search, Alternative Evaluation-Decision Rules- and Purchase, Outlet Selection, Post Purchase Behavior and Customer Satisfaction; Types of Buying Behaviour, Role of Involvement; Models of Consumer Behavior; Understanding Online Consumer Behaviour.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Consumer Behaviour (MBA(A) 225) notes for IPU?
This page has upcoming Consumer Behaviour notes for IPU MBA MBA-Analytics semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Consumer Behaviour?
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Which semester is Consumer Behaviour taught in for MBA-Analytics?
Consumer Behaviour (MBA(A) 225) is a semester 3 subject in the IPU MBA MBA (Analytics) (MBA-Analytics) curriculum.
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