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UNIT 1
L-12 Consumer Behaviour and Decision Making 1. Understanding consumer behaviour 2. Factors affecting consumer behaviour 3. Consumer psychology theories (learning, perception, attitudes and motivation) 4. Types of Consumers (popular models and grids in the industry) 5. Model of Consumer buying process for existing and new products
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Consumer Behaviour and Market Research (MMCC 203) notes for IPU?
This page has upcoming Consumer Behaviour and Market Research notes for IPU MA MA (MC) ACC semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Consumer Behaviour and Market Research?
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Which semester is Consumer Behaviour and Market Research taught in for MA (MC) ACC?
Consumer Behaviour and Market Research (MMCC 203) is a semester 3 subject in the IPU MA MA (Mass Communication) — Advertising & Corporate Communication (MA (MC) ACC) curriculum.
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