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UNIT 1
L-12 Concepts, Evolution and Theories 1. Advertising concepts: Stern’s Model and Information Processing Models 2. The origins and development of advertising 3. Contributions of global and Indian advertising personalities 4. Making of a modern full-service ad agency and its variants 5. Nature of Persuasive communication in digital milieu and theories of persuasion 6. Assignment on application of advertising theory/model in brand advertising
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Advertising Concepts , Creativity & Media (MMCC 201) notes for IPU?
This page has upcoming Advertising Concepts , Creativity & Media notes for IPU MA MA (MC) ACC semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Advertising Concepts , Creativity & Media taught in for MA (MC) ACC?
Advertising Concepts , Creativity & Media (MMCC 201) is a semester 3 subject in the IPU MA MA (Mass Communication) — Advertising & Corporate Communication (MA (MC) ACC) curriculum.
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