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Unit I
Introduction to Sales Management: Nature, scope and objectives of sales management; Role of sales manager and integration with marketing; Personal selling process and theories; Buying behavior and decision-making process; B2B vs B2C sales strategies, Role of sales management in marketing strategy
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Sales Management (BBA-CAM 316) notes for IPU?
This page has upcoming Sales Management notes for IPU BBA BBA-CAM semester 6, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Sales Management taught in for BBA-CAM?
Sales Management (BBA-CAM 316) is a semester 6 subject in the IPU BBA BBA (Computer Aided Management) (BBA-CAM) curriculum.
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