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Unit I
Introduction to Digital Marketing and Online Buyer Behavior: Digital marketing meaning scope and importance, Internet versus traditional marketing communication, internet microenvironment, Business-to-Consumer (B2C) and Business-to-Business (B2B) Internet marketing, Digital marketing strategy. The Marketing Mix (7 – Ps) in online context, Managing online customer experience, Planning website design, understanding site user requirement, site design and structure, developing and testing content, Integrated Internet Marketing Communications (IIMC), Objectives and Measurement of Interactive marketing communication
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Digital and Social Media Marketing (BBA-CAM 308) notes for IPU?
This page has upcoming Digital and Social Media Marketing notes for IPU BBA BBA-CAM semester 6, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Digital and Social Media Marketing?
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Which semester is Digital and Social Media Marketing taught in for BBA-CAM?
Digital and Social Media Marketing (BBA-CAM 308) is a semester 6 subject in the IPU BBA BBA (Computer Aided Management) (BBA-CAM) curriculum.
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