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Unit I
Concept and Evolution of Public Relations
1. Defining Public Relations: Functions and Types of Publics 2. Evolution of Public Relations 3. Scope of PR: Issue Management, Lobbying, Corporate Social Responsibility, Public Opinion, Advertising, Propaganda, Publicity and PR as a marketing tool 4. Ethics in PR, PRSI Code, IPRA
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Public Relations: Concepts and Practices (BA(JMC) 204) notes for IPU?
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Which semester is Public Relations: Concepts and Practices taught in for BA (JMC)?
Public Relations: Concepts and Practices (BA(JMC) 204) is a semester 4 subject in the IPU BA BA (Journalism & Mass Communication) (BA (JMC)) curriculum.
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