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Unit I
Concept of Advertising
1. Advertising: Definition, Types and Functions 2. Models of Advertising Communication: AIDA, DAGMAR and Maslow’s Hierarchy Model 3. Classification of Advertising on the basis of Target Audience, Geographical Area, Medium and Purpose 4. Advertising in Contemporary Media Landscape: Rise of influencer and social media advertising
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Advertising: Concepts and Practices (BA(JMC) 202) notes for IPU?
This page has upcoming Advertising: Concepts and Practices notes for IPU BA BA (JMC) semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Advertising: Concepts and Practices taught in for BA (JMC)?
Advertising: Concepts and Practices (BA(JMC) 202) is a semester 4 subject in the IPU BA BA (Journalism & Mass Communication) (BA (JMC)) curriculum.
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