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UNIT – I
Introduction to Digital Marketing: Evolution of Digital Marketing from traditional to modern era, Role of Internet, Current trends, Info-graphics, implications for business & society, Emergence of digital marketing as a tool, Drivers of the new marketing environment, Digital marketing strategy, P.O.E.M. framework, Digital landscape, Digital marketing plan, Digital marketing models
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Digital Marketing (MCA-128) notes for IPU?
This page has upcoming Digital Marketing notes for IPU MCA MCA semester 2, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Digital Marketing?
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Which semester is Digital Marketing taught in for MCA?
Digital Marketing (MCA-128) is a semester 2 subject in the IPU MCA Master of Computer Applications (MCA) curriculum.
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