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The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept of Customer Value, Marketing Management Process-An Overview; Concept of Marketing Mix; Understanding Marketing Environment; Consumer and Organization Buyer Behavior; Demand Forecasting; Market Segmentation, Targeting and Positioning; Over View of Competitive Marketing Strategies.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Marketing Management (MBA 110) notes for IPU?
This page has upcoming Marketing Management notes for IPU MBA MBA-Weekend semester 2, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Marketing Management taught in for MBA-Weekend?
Marketing Management (MBA 110) is a semester 2 subject in the IPU MBA MBA (Weekend) (MBA-Weekend) curriculum.
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