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Unit I
Introduction to Marketing: Meaningand Scopeof Marketing, Marketing Philosophies, Concept of Customer Value and Customer Satisfaction, Marketing Management Process-An Overview, Conceptof Marketing Mix, Understanding Marketing Environment, Consumer Buyer Behavior, Market Segmentation, Targeting and Positioning. (12 Hours)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Marketing Management (MFM 111) notes for IPU?
This page has upcoming Marketing Management notes for IPU MBA MBA-FM semester 1, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Marketing Management taught in for MBA-FM?
Marketing Management (MFM 111) is a semester 1 subject in the IPU MBA MBA (Financial Management) (MBA-FM) curriculum.
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