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The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Introduction: Marketing Analytics – meaning and scope, Data for Marketing Analytics, Exploratory analysis. Descriptive analysis. Predictive analysis, prescriptive analysis. Use of Excel for summarising marketing data.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Marketing Analytics (MBA(A) 216) notes for IPU?
This page has upcoming Marketing Analytics notes for IPU MBA MBA-Analytics semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Marketing Analytics?
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Which semester is Marketing Analytics taught in for MBA-Analytics?
Marketing Analytics (MBA(A) 216) is a semester 4 subject in the IPU MBA MBA (Analytics) (MBA-Analytics) curriculum.
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