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Unit I
Introduction to Marketing: Meaning and Scope of Marketing; Marketing Philosophies; Concept of Customer Value and Customer Satisfaction, Marketing Management Process-An Overview; Concept of Marketing Mix; Understanding Marketing Environment; Consumer Buyer Behavior; Market Segmentation, Targeting and Positioning; Overview of Competitive Marketing Strategies.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Marketing Management (MBA(A) 111) notes for IPU?
This page has upcoming Marketing Management notes for IPU MBA MBA-Analytics semester 1, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Marketing Management?
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Which semester is Marketing Management taught in for MBA-Analytics?
Marketing Management (MBA(A) 111) is a semester 1 subject in the IPU MBA MBA (Analytics) (MBA-Analytics) curriculum.
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