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UNIT – I
No. of Hours: 11 Book Reference: TB1, TB2 Digital Marketing Basics: Digital Marketing meaning and its importance, Traditional vs Digital Marketing, Benefits of Digital Marketing, Internet Marketing basics, Digital Marketing channels, Types of Business models, Digital Marketing strategies (P.O.E.M framework), Inbound and Outbound marketing, Digital Transformation model, 4Cs of Digital Marketing.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Digital Marketing (BCA 208) notes for IPU?
This page has upcoming Digital Marketing notes for IPU BCA BCA-DS semester 4, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Digital Marketing?
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Which semester is Digital Marketing taught in for BCA-DS?
Digital Marketing (BCA 208) is a semester 4 subject in the IPU BCA BCA (Data Science) (BCA-DS) curriculum.
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