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Unit I
Concept of IMC: Definition of Advertising- Nature & Scope of Advertising Management; Setting Advertising Objectives, DAGMAR & Other Models, Advertising Planning & Strategy Making, Creative Strategy Development & Implementation. Advertising Budget.
(Indian Prospects)
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Advertising and Brand Management (BBA 310) notes for IPU?
This page has upcoming Advertising and Brand Management notes for IPU BBA BBA semester 6, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Advertising and Brand Management taught in for BBA?
Advertising and Brand Management (BBA 310) is a semester 6 subject in the IPU BBA Bachelor of Business Administration (BBA) curriculum.
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