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Unit I
Introduction to Consumer Behavior: Scope and Relevance of Consumer Behaviour Studies; Approaches to studying Consumer Behaviour; Consumer Journey Map: Problem Recognition, Information Search, Alternative Evaluation-Decision Rules-and Purchase, Outlet Selection, Post Purchase Behavior and Customer Satisfaction; Types of Buying Behaviour
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Consumer Behaviour (BBA 209) notes for IPU?
This page has upcoming Consumer Behaviour notes for IPU BBA BBA semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Consumer Behaviour?
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Which semester is Consumer Behaviour taught in for BBA?
Consumer Behaviour (BBA 209) is a semester 3 subject in the IPU BBA Bachelor of Business Administration (BBA) curriculum.
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