Notes, papers, solutions, question banks, practical files and viva questions.
No files here yet.
The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Introduction: Marketing - Meaning, Scope and Importance; Concepts, Philosophies of Marketing; Marketing Environment: Macro and Micro environmental factors. Consumer Decision Making Process; Market Segmentation- Levels and Bases of Segmenting Consumer Markets, Market Targeting- concept and criteria, Product Positioning – concept and bases.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Marketing Management (BBA 102) notes for IPU?
This page has upcoming Marketing Management notes for IPU BBA BBA semester 2, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
Are previous year question papers (PYQ) available for Marketing Management?
PYQs for Marketing Management (BBA 102) are being added. Meanwhile, check the notes and other resources on this page, and join our channel to get notified.
Which semester is Marketing Management taught in for BBA?
Marketing Management (BBA 102) is a semester 2 subject in the IPU BBA Bachelor of Business Administration (BBA) curriculum.
📚 New notes & PYQs — straight to your phone
Join our channel and get notified whenever we add material for your branch.