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The unit-wise syllabus below is complete, so you can still plan what to study.
Unit I
Introduction to Marketing Environment & Types: Nature, Scope and Importance of Marketing, Evolution of Marketing; Core marketing concepts; Company orientation - Production concept, Product concept, selling concept, Marketing concept, Holistic marketing concept; Marketing Environment: Demographic, Economic, Political, Legal, Socio cultural, Technological environment (Indian context); Market and competition analysis, Market Analysis and Creating and Delivering Customer Value. types of marketing (B2C, B2G, B2B, C2C).
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Marketing Management (BBA-CAM 213) notes for IPU?
This page has upcoming Marketing Management notes for IPU BBA BBA-CAM semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Marketing Management taught in for BBA-CAM?
Marketing Management (BBA-CAM 213) is a semester 3 subject in the IPU BBA BBA (Computer Aided Management) (BBA-CAM) curriculum.
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