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Unit I
Introduction: Marketing - Meaning, Scope and Importance; Concepts, Philosophies of Marketing; Marketing Environment: Macro and Micro environmental factors. Consumer Decision Making Process; Market Segmentation- Levels and Bases of Segmenting Consumer Markets, Market Targeting- concept and criteria, Product Positioning – concept and bases.
As per the latest IPU syllabus — cross-check electives with your college.
Where can I download Marketing Management (BBA(B&I) 211) notes for IPU?
This page has upcoming Marketing Management notes for IPU BBA BBA-B&I semester 3, aligned with the latest IPU syllabus. Free resources download instantly; premium ones unlock right after payment.
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Which semester is Marketing Management taught in for BBA-B&I?
Marketing Management (BBA(B&I) 211) is a semester 3 subject in the IPU BBA BBA (Banking and Insurance) (BBA-B&I) curriculum.
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